Sponsor Story: Experience Unforgettable Auckland
Over the past years and decades Auckland has grown to become a real superyacht hub, with greater and greater numbers of yachts seeking out the delights of the city and its many yachting amenities. As a luxury destination, Auckland combines all the elements for an incredible visit. Secret beaches, vineyards, culture, hospitality, incredible food and wine and much more. It is no surprise that Auckland is such a popular destination – both by sea and shore.
The Superyacht Gathering will be the perfect opportunity to showcase Auckland’s many appeals, with the three-day programme encompassing many of Auckland’s biggest draws. Guests will enjoy a real flavour of Auckland, including local culture, world-class yachting facilities, a warm Kiwi welcome and the cosmopolitan setting.
Auckland Tourism, Events and Economic Development (ATEED) and the city of Auckland have invested longstanding support and time into encouraging greater numbers of yachts to visit Auckland and experience its offerings. “Auckland is the hub of New Zealand’s marine sector with more than 65 per cent of the country’s industry based in the region,” says Steve Armitage, ATEED General Manager. “Attracting high-spending superyachts provides us with not only a platform to showcase Auckland as a destination but to also highlight the region’s marine sector capabilities particularly as we work towards hosting the 36th America’s Cup in 2021.
ATEED is hugely supportive of superyacht visitors and of their huge contribution to the local economy, acknowledging that, “Superyacht visits bring in millions to the regional economy.” ATEED’s contribution and support of the local superyacht sector has proved invaluable, helping to position the city as a must-do destination for superyachts and grow visitation numbers. “ATEED has spent the last five years developing key relationships involved with the superyacht market including owners, investors and international superyacht brokerage houses and it’s fantastic to see these efforts paying off,” says Armitage. “It’s particularly exciting to hear that so many of the owners of these superyachts have visited and toured New Zealand this summer, experiencing our local cuisine and produce, embarking on a range of tourism experiences and enjoying our local hospitality or manaakitanga.”
As the Summer season of 2018/2019 draws to a close, our superyacht visitors leave full of praise for their time in Auckland and the experiences they have shared in the city. Come, visit, experience and see for yourself just why the city is so special.